 |
| Detailed information |
| Original study plan |
Master's programme Economic and Business Analytics 2019W |
| Objectives |
Overview on qualitative and behavioral research methods, including methods of data collection and data analysis
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| Subject |
Research designs, methods of data collection (interview, survey, observation, experiment, document analysis, process tracing), methods of data analysis (differences and possibilities of combining qualitative and quantitative methods, software, quality criteria), ethical aspects of doing research.
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| Criteria for evaluation |
Exam, exercises, research report
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| Methods |
Presentations, exercises
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| Language |
English |
| Study material |
Robson & McCartan, Real World Research
Miles, Huberman, & Saldana, Qualitative Data Analysis
Further literature is provided in class
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| Changing subject? |
No |
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