[ 572MARKANGU15 ] IK Applied Marketing Research

(*) Unfortunately this information is not available in english.
Workload Education level Study areas Responsible person Hours per week Coordinating university
4 ECTS B2 - Bachelor's programme 2. year Business Administration Lisa Schmidt 2 hpw Johannes Kepler University Linz
Detailed information
Pre-requisites (*)KS Angewandte Marketingforschung (Einstiegskurs)
Original study plan Bachelor's programme Business and Economics 2021W
Objectives In the context of a "real world" project, students will acquire skills to enable them to apply their knowledge in market research. Students will learn the skills necessary to present results professionally (in both written and oral form) to their prospective client(s).
Subject Students will learn to apply market research methods and tools in the context of an assigned market research project. Project content will vary.

Criteria for evaluation Successful implementation, documentation and presentation of practical, "real world" projects
Language German
Study material Reader "Angewandte Marketingforschung"; transparencies "Angewandte Marketingforschung"

Supplementary readings will be announced during the semester.

Changing subject? No
On-site course
Maximum number of participants 40
Assignment procedure Assignment according to priority