Inhalt

[ 480MAADINMU14 ] IK (*)International Marketing for Engineers

Versionsauswahl
(*) Leider ist diese Information in Deutsch nicht verfügbar.
Workload Ausbildungslevel Studienfachbereich VerantwortlicheR Semesterstunden Anbietende Uni
3 ECTS M1 - Master 1. Jahr Betriebswirtschaftslehre Katharina Hofer 2 SSt Johannes Kepler Universität Linz
Detailinformationen
Anmeldevoraussetzungen (*)VL Management and Marketing
IK Management and Marketing
Quellcurriculum Masterstudium Management in Polymer Technologies (MPT) 2014W
Ziele (*)The aim is to acquire knowledge and understanding in current issues of international marketing and emerging markets. Specifically, students discuss, analyse and present case studies regarding specific international business and marketing topics.
Lehrinhalte (*)The course deals with current topics in advanced and emerging markets on the strategic and operational level of international business and marketing. At the beginning of each session, the lecturer will provide an introduction to the different topics based on the course literature. Then, students do group work on specific topics in international marketing. They discuss and present their ideas. Furthermore, each student works on case studies individually and hands in a report.
Beurteilungskriterien (*)Presentations and reports of mini cases 50%
Individual case reports 50%
Lehrmethoden (*)Presentations, discussions, case studies, interactive group work
Abhaltungssprache Englisch
Literatur (*)Cavusgil, S. Tamer, Knight, Gary, Riesenberger, John (2014): International Business: The New Realities, 3rd edition, Prentice Hall.
Lehrinhalte wechselnd? Nein
Sonstige Informationen (*)The course is held in the winter semester.
Äquivalenzen (*)WKMPMSEINMA: SE International Marketing for Engineers (3 ECTS)
Präsenzlehrveranstaltung
Teilungsziffer 30
Zuteilungsverfahren Zuteilung nach Vorrangzahl