Bachelor's programme International Business Administration 2021W
Objectives
The students have knowledge of basic terms, concepts and models of marketing in a domestic and international context. They are able to take a market oriented perspective on modern management of the multinational firm. They can critically challenge concepts of the international marketing literature.
The students know practical approaches and problem solutions to contemporary international marketing issues. They have an integrative understanding of current international marketing knowledge in theory and business practice.
Subject
The students have knowledge of basic conceptual foundations of marketing, consumer behavior, marketing research, strategic marketing, and marketing mix in an international marketing context.
