Inhalt

KS Strategic Management in a Digital Environment

Versionsauswahl
(*) Unfortunately this information is not available in english.
Workload Education level Study areas Responsible person Hours per week Coordinating university
2,5 ECTS (*)W_AS1 - (*)Aufbaustudium 1 Business Administration Univ.-Prof. Dr. Robert Breitenecker 0 hpw Johannes Kepler University Linz
Detailed information
Original study plan Initial study programme Executive MBA 2021W
Objectives (*)Die Studierenden erarbeiten Kenntnisse über Strategisches Management als Teil der Unternehmensführung.
Subject (*)Theorien und Konzepte des strategischen Managements in einer digitalen Umwelt, Marketingstrategie und operatives Marketing zur Positionierung.
Criteria for evaluation
Changing subject? No
On-site course
Maximum number of participants -
Assignment procedure Assignment according to priority