[ 973GMCPMAR19 ] Module Marketing
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| Es ist eine neuere Version 2022W dieses Fachs/Moduls im Curriculum Master's programme Economic and Business Analytics 2024W vorhanden. |
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| Workload |
Mode of examination |
Education level |
Study areas |
Responsible person |
Coordinating university |
| 6 ECTS |
Course examination |
M1 - Master's programme 1. year |
Business Administration |
Christoph Teller |
Johannes Kepler University Linz |
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| Detailed information |
| Original study plan |
Master's programme Management 2020W |
| Objectives |
This Module aims to:
- Introduce a range of marketing management issues pertinent to understanding how different elements of a business fit together to create a coherent organisation and an effective marketing strategy.
- Equip students with a sound understanding of the process of (strategic) marketing management and the different components of the strategy development cycle.
- Provide students with a rigorous foundation and tools for analysis and understanding the core decisions that have to be made in marketing.
- Enable students to integrate theoretical concepts and models in strategy and marketing with practical application to business situations.
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