Inhalt

[ 973GMCPMAR19 ] Modul Marketing

Versionsauswahl
Es ist eine neuere Version 2022W dieses Fachs/Moduls im Curriculum Masterstudium Wirtschaftsinformatik 2022W vorhanden.
Workload Form der Prüfung Ausbildungslevel Studienfachbereich VerantwortlicheR Anbietende Uni
6 ECTS Eine Lehrveranstaltungsprüfung M1 - Master 1. Jahr Betriebswirtschaftslehre Christoph Teller Johannes Kepler Universität Linz
Detailinformationen
Quellcurriculum Masterstudium Management 2020W
Ziele This Module aims to:

  • Introduce a range of marketing management issues pertinent to understanding how different elements of a business fit together to create a coherent organisation and an effective marketing strategy.
  • Equip students with a sound understanding of the process of (strategic) marketing management and the different components of the strategy development cycle.
  • Provide students with a rigorous foundation and tools for analysis and understanding the core decisions that have to be made in marketing.
  • Enable students to integrate theoretical concepts and models in strategy and marketing with practical application to business situations.
Untergeordnete Studienfächer, Module und Lehrveranstaltungen