[ INNOV12P ] PR Business Plan Design

(*) Unfortunately this information is not available in english.
Workload Education level Study areas Responsible person Hours per week Coordinating university
3 ECTS M1_2 - Master's programme 2. semester Business Administration Andreas Auinger 2 hpw FH OÖ
Detailed information
Pre-requisites (*)keine
Original study plan Master's programme Joint Master Program Digital Business Management 2020W
Objectives Students will acquire the skills:

  • creating and developing business plans
  • concepts, methods and techniques ranging from brainstorming up to the actual implementation of a business plan
  • integrative examination of disciplines in the context of business planning
Subject The course focuses on:

  • business models and types of business models found in digital business
  • concepts, methods and techniques on creating a business plan in the field of digital business
Criteria for evaluation Course examinations | Creating a business plan, presentations
  • Project related studies: project execution; coaching provided by the course instructor
    • Blended learning: alternate between on-site and e-Learning units
    • group work
    • project reports
    • presentations
    • research activities
Language German
Study material Required reading:

  • Kotler, P.: Marketing Management. Prentice Hall, 2009
  • Maaß, C.: e-business Managment. Lucius & Lucius, Stuttgart 2008
  • Blackwell, B./Eilon, S.: The Global Challenge of Innovation. Butterworth-Heinemann 1991
  • Disselkamp, M.: Innovationsmanagement - Instrumente und Methoden zur Umsetzung im Unternehmen, Gabler 2005
  • Turban, E. et al: Electronic Commerce. Pearson International, 2008
  • Meier, A., Stormer, H.: e-Business und eCommerce. Management der digitalen Wertschöpfungskette. Springer, Berlin-New York-Heidelberg 2005
Changing subject? No
On-site course
Maximum number of participants 30
Assignment procedure (*)durch FH