| Detailed information |
| Original study plan |
Master's programme Joint Master Digital Business Management 2011W |
| Objectives |
Students will acquire the following skills and learn how to
- practically apply already learned academic/scientific methods, concepts and techniques in branch-related companies,
- solve concrete company tasks in practice,
- convey learned academic content to practical problems and influence factors, and
- present elaborated results convincingly to business and company clients.
|
| Subject |
Course content:
- in the context of a business project, students must solve concrete company problems in the educational area of the program at a brand-related business,
- students will be required to solve problems professionally and will learn how to independently organize projects
- students will work on projects in groups and are required to independently work with a company and will be supervised by a university instructor
- students will be in a position to analyze facts, issues and situations, localize improvement potential, create suggestions for improvement, evaluate alternatives and implement them in a business environment and present them convincingly to clients.
|
| Criteria for evaluation |
Course related examination | Presentation of results and project documentation
|
| Methods |
- Project instruction: project execution; coaching as taught by the course instructor
* Traditional teaching and learning methods: Lecture and discussion
* Theoretical and hands-on instruction: Theory input and application phases for students
* Case study based instruction: working on existing case studies as well as developing new case studies
* Project instruction: project execution; Coaching via the course instructor
* E-Learning support
* Blended Learning: alternate on-site and e-learning sessions
* Video conferencing and virtual classrooms
* Group work
* Case studies
* Project work
* Presentations
* Literature studies
* Active research work
* Role play
* Business games
|
| Language |
German/English |
| Study material |
Specified reading material will be assigned based on task assigments
|
| Changing subject? |
Yes |
