 |
| Detailed information |
| Original study plan |
Master's programme Joint Master Digital Business Management 2011W |
| Objectives |
Students will acquire the skills:
- creating and developing business plans
- concepts, methods and techniques ranging from brainstorming up to the actual implementation of a business plan
- integrative examination of disciplines in the context of business planning
|
| Subject |
The course focuses on:
- business models and types of business models found in digital business
- concepts, methods and techniques on creating a business plan in the field of digital business
|
| Criteria for evaluation |
Course examinations | Creating a business plan, presentations
|
| Methods |
- Project related studies: project execution; coaching provided by the course instructor
- Blended learning: alternate between on-site and e-Learning units
- group work
- project reports
- presentations
- research activities
|
| Language |
German |
| Study material |
Required reading:
- Kotler, P.: Marketing Management. Prentice Hall, 2009
- Maaß, C.: e-business Managment. Lucius & Lucius, Stuttgart 2008
- Blackwell, B./Eilon, S.: The Global Challenge of Innovation. Butterworth-Heinemann 1991
- Disselkamp, M.: Innovationsmanagement - Instrumente und Methoden zur Umsetzung im Unternehmen, Gabler 2005
- Turban, E. et al: Electronic Commerce. Pearson International, 2008
- Meier, A., Stormer, H.: e-Business und eCommerce. Management der digitalen Wertschöpfungskette. Springer, Berlin-New York-Heidelberg 2005
|
| Changing subject? |
Yes |
|
