(*) Unfortunately this information is not available in english.
Workload
Education level
Study areas
Responsible person
Hours per week
Coordinating university
3 ECTS
(*)W_AS1 - (*)Weiterbildung AS 1. Jahr
Business Administration
Univ.-Prof. Dr. Wolfgang H. Güttel
0 hpw
Johannes Kepler University Linz
Detailed information
Pre-requisites
(*)Keine
Original study plan
Initial study programme Management MBA 2017W
Objectives
(*)By the end of the course the students will have developed a theoretical and practical understanding of the purpose and content of a global core strategy, the decisions to be taken, various tools to be applied and processes of strategy formation.
Students will also have strengthened their decision-making and presentation skills.
Subject
(*)Starting from an analysis of case companies' core strategies participants learn how to develop and implement internationally applicable core strategies for their businesses based on differentiating capabilities. The participants discuss their companies intended global strategic position, the rules of business behavior and resource allocation in the light of literature and experiences of other participants.
