[ 572BSTRBRAU15 ] IK Strategic Management: Industry Analysis
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| Es ist eine neuere Version 2021W dieser LV im Curriculum Bachelor's programme Business and Economics 2021W vorhanden. |
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| (*) Unfortunately this information is not available in english. |
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| Workload |
Education level |
Study areas |
Responsible person |
Hours per week |
Coordinating university |
| 3 ECTS |
B2 - Bachelor's programme 2. year |
Business Administration |
Regina Gattringer |
2 hpw |
Johannes Kepler University Linz |
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| Detailed information |
| Pre-requisites |
(*)KS Strategisches Management: Grundlagen (Einstiegskurs) UND IK Strategisches Management: Vertiefung
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| Original study plan |
Bachelor's programme Business and Economics 2018W |
| Objectives |
- Knowledge of theory on strategic management
- Development of critical and analytical perspective
- Supporting strategic and personal skills
- Expansion of social skills through teamwork
- Expand on methodical skills
- Practical relevance and knowledge transfer of course content: Environmental and industry analysis in teams
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| Subject |
- Environmental and industry analysis
- General environment
- Industry structures and industry dynamics
- Stakeholder
- Strategic Foresight
- Value added on industry-level
- Strategy formulation on business-level and functional-level
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| Criteria for evaluation |
Environmental and industry analysis (group work)
Examination(individual work)
For a passing grade: at least 50% of the total number of points available
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| Language |
German |
| Study material |
- Exploring Strategy. Johnson et al. 11th Edition. 2017 Pearson Education Limited.
- Strategisches Management – Grundlagen für Studium und Praxis.
Reisinger, Gattringer und Strehl 2017. 2. Auflage. Pearson Studium
- Reader Strategisches Management, Last update: October 2017.
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| Changing subject? |
No |
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| On-site course |
| Maximum number of participants |
25 |
| Assignment procedure |
Assignment according to priority |
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