[ 572MARKANGU15 ] IK Applied Marketing Research
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| Es ist eine neuere Version 2021W dieser LV im Curriculum Bachelor's programme Business and Economics 2021W vorhanden. |
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| (*) Unfortunately this information is not available in english. |
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| Workload |
Education level |
Study areas |
Responsible person |
Hours per week |
Coordinating university |
| 4 ECTS |
B2 - Bachelor's programme 2. year |
Business Administration |
Lisa Schmidt |
2 hpw |
Johannes Kepler University Linz |
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| Detailed information |
| Pre-requisites |
(*)KS Angewandte Marketingforschung (Einstiegskurs)
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| Original study plan |
Bachelor's programme Business and Economics 2018W |
| Objectives |
In the context of a "real world" project, students will acquire skills to enable them to apply their knowledge in market research. Students will learn the skills necessary to present results professionally (in both written and oral form) to their prospective client(s).
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| Subject |
Students will learn to apply market research methods and tools in the context of an assigned market research project. Project content will vary.
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| Criteria for evaluation |
Successful implementation, documentation and presentation of practical, "real world" projects
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| Language |
German |
| Study material |
Reader "Angewandte Marketingforschung"; transparencies "Angewandte Marketingforschung"
Supplementary readings will be announced during the semester.
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| Changing subject? |
No |
| Earlier variants |
They also cover the requirements of the curriculum (from - to)
2MARKFI: IK Applied Marketing Research (2001W-2015S)
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| On-site course |
| Maximum number of participants |
40 |
| Assignment procedure |
Assignment according to priority |
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