[ MEMWCVOINMA ] VL Introduction to Innovationmanagement and Marketing

Es ist eine neuere Version 2021W dieser LV im Curriculum Bachelor's programme Polymer Engineering and Technologies 2021W vorhanden.
Workload Education level Study areas Responsible person Hours per week Coordinating university
3 ECTS M2 - Master's programme 2. year Mechatronics Klaus Zeman 2 hpw Johannes Kepler University Linz
Detailed information
Original study plan Master's programme Mechatronics 2015W
Objectives Teaching of the fundamentals of Innovationmanagement and Marketing
Subject - Strategic Innovationmanagement in Industry (PLM ProductLife CycleManagement, Innovation Portfolios and Road Maps)
- Definitions of R&D (Research&Development), FRASCATI Manual
- Operational R&D / Quality Management in R&D (KPIs= Key Performance Indicators of Innovation)
- Intellectual Property Rights- (IPR-) Management
- Ideas Management
- Knowledge Management in R&D
- Marketing of industrial investment goods / Engineering of Large-scale Plants (Lotsize 1, Businessplan, Key AccountManagement)
Criteria for evaluation written examination
Methods Teaching of the theoretical basis with a script
Language German
Changing subject? No
Further information none
On-site course
Maximum number of participants -
Assignment procedure Assignment according to sequence