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[ 977DIGEEDMK19 ] KS Economics of Digital Markets
Versionsauswahl
Es ist eine neuere Version 2023W dieser LV im Curriculum Master's programme Business Informatics 2023W vorhanden.
Workload Education level Study areas Responsible person Hours per week Coordinating university
4 ECTS M1 - Master's programme 1. year Economics Johannes Muthers 2 hpw Johannes Kepler University Linz
Detailed information
Original study plan Master's programme Economic and Business Analytics 2019W
Objectives Students acquire the necessary tools of theoretical Industrial Organization and Game Theory to understand and analyze digital markets. Students learn to analyze the economics of business models and strategies for regulatory and management decisions in digital markets.
Subject
  • Pricing Strategies and Consumer Segmentation
(personalized pricing/Behavior based price discrimination, Online advertising and targeting)
  • Product Quality and Information
(branding, reputation)
  • Networks, Standards, and Systems
(network effects, compatibility of networks, standardization)
  • Market Intermediation
(two-sided market, merchant versus platform model, channel coordination, reputation systems, search engines)
Criteria for evaluation Exam, assignments, student presentation
Methods Interactive lecture
Language English
Study material Belleflamme und Peitz, Industrial Organization: Markets and Strategies (2015)

Bar-Isaac und Tadelis: Seller Reputation (2008)

Acquist, Taylor, und Wagman, Economics of Privacy (2016)

Changing subject? No
On-site course
Maximum number of participants 200
Assignment procedure Assignment according to priority