Inhalt

[ 977DESCEDMK21 ] KS (*)Economics of Digital Markets

Versionsauswahl
(*) Leider ist diese Information in Deutsch nicht verfügbar.
Workload Ausbildungslevel Studienfachbereich VerantwortlicheR Semesterstunden Anbietende Uni
4 ECTS M1 - Master 1. Jahr Volkswirtschaftslehre Johannes Muthers 2 SSt Johannes Kepler Universität Linz
Detailinformationen
Quellcurriculum Masterstudium Economic and Business Analytics 2023W
Ziele (*)Students acquire the necessary tools of theoretical Industrial Organization and Game Theory to understand and analyze digital markets. Students learn to analyze the economics of business models and strategies for regulatory and management decisions in digital markets.
Lehrinhalte (*)
  • Pricing Strategies and Consumer Segmentation
(personalized pricing/Behavior based price discrimination, Online advertising and targeting)
  • Product Quality and Information
(branding, reputation)
  • Networks, Standards, and Systems
(network effects, compatibility of networks, standardization)
  • Market Intermediation
(two-sided market, merchant versus platform model, channel coordination, reputation systems, search engines)
Beurteilungskriterien (*)Exam, assignments, student presentation
Lehrmethoden (*)Interactive lecture
Abhaltungssprache Englisch
Literatur (*)Belleflamme und Peitz, Industrial Organization: Markets and Strategies (2015)

Bar-Isaac und Tadelis: Seller Reputation (2008)

Acquist, Taylor, und Wagman, Economics of Privacy (2016)

Lehrinhalte wechselnd? Nein
Frühere Varianten Decken ebenfalls die Anforderungen des Curriculums ab (von - bis)
977DIGEEDMK19: KS Economics of Digital Markets (2019W-2021S)
Präsenzlehrveranstaltung
Teilungsziffer 200
Zuteilungsverfahren Zuteilung nach Vorrangzahl