Inhalt

[ 973MIMRQNRS19 ] SE (*)Quantitative Research Methods

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Workload Ausbildungslevel Studienfachbereich VerantwortlicheR Semesterstunden Anbietende Uni
3 ECTS M1 - Master 1. Jahr Betriebswirtschaftslehre Christoph Teller 2 SSt Johannes Kepler Universität Linz
Detailinformationen
Anmeldevoraussetzungen (*)Zulassung zum Masterstudium
Quellcurriculum Masterstudium Management 2022W
Ziele (*)This course aims to:

  • Let students discover the different phases of a research project and help them to develop the necessary skills to write their own research plan.
  • Learn students to develop their own questionnaires and ask relevant questions.
  • Understand the difference between primary and secondary data – and show students the potential of international databases.
  • Learn students to critically analyze and present data – and showing them the importance of proper data analysis in everyday business life.

Learning outcomes:

On successful completion of this course, the students will be able to:

  • LO1: Critically analyze scientific literature and summarize the main findings. [analytical/practical]
  • LO2: Draft their own questionnaire, using both open and closed questions. [practical skill]
  • LO3: Consult and analyze international databases. [analytical/practical]
  • LO4: Perform basic data analysis. [analytical/practical]
  • LO5: Develop a research plan for their master thesis. [practical skill]
Lehrinhalte (*)In this course, students get a hands-on introduction to quantitative research methods – with a clear focus on skills that can be used in writing a master thesis and later in their professional life. During the sessions, we discuss the different phases of a research project – learning step-by-step how to perform a quantitative research study.

The following subjects are covered during the sessions:

  • Research: Getting Started
  • Quantitative Methods: Surveys
  • Quantitative Methods: Secondary Data
  • Quantitative Methods: Data Analysis
  • Statistical Software: SPSS
  • Writing Up Research
Beurteilungskriterien (*)Attendance in the course is mandatory. The students will have to participate in class discussions (40%) and make an individual assignment (60%) to demonstrate their skills.

Class discussions (40%):

During the sessions, there are small group assignments (e.g. searching for literature, developing a questionnaire, consulting international databases) to develop a better understanding of the different phases in a research process.

Individual assignment (60%):

At the end of the course, you will have to write a project proposal, which proofs that you have developed the necessary skills to critically analyze the scientific literature, formulate an original research question and develop a sound methodological framework.

Lehrmethoden (*)In this course, there are six theoretical/practical sessions of three hours, to give the students sufficient time to develop the necessary hands-on experience in quantitative research.

During the sessions, there are small group assignments (e.g. searching for literature, developing a questionnaire, consulting international databases), which help the students to develop a better understanding of the different stages in a research process.

At the end of the course, the students have to write a project proposal, which proofs that they have developed the necessary skills to critically analyze the scientific literature, formulate an original research question and develop a sound methodological framework.

Literatur (*)Study material: Slides

Additional sources:

Business Research Methods, Fifth Edition (by Emma Bell, Alan Bryman, and Bill Harley)

Doing Survey Research: A Guide to Quantitative Methods, Fourth Edition (by Peter Nardi)

Research Methods for Business Students, Eight Edition (by Mark N.K. Saunders, Philip Lewis and Adrian Thornhill)

Kotler, Philip, Keller, Kevin Lane, Chernev, Alexander (2022): Marketing Management. Global/16th Edition. Person: Harlow (England).

All additional sources are available in the JKU library.

Lehrinhalte wechselnd? Nein
Sonstige Informationen (*)none
Präsenzlehrveranstaltung
Teilungsziffer 40
Zuteilungsverfahren Zuteilung nach Vorrangzahl