| Detailed information |
| Pre-requisites |
(*)Positive Absolvierung der Lehrveranstaltungen:
VL Management and Marketing
IK Management and Marketing?
VL Finance, Accounting and Taxation
IK Finance, Accounting and Taxation?
|
| Original study plan |
Master's programme Law and Business for Engineers 2018W |
| Objectives |
Real tasks from practice give students the opportunity to collect project experience and create added value for real foundations and start-ups.
|
| Subject |
In the Innovation Lab real projects of founders will be processed. The students receive the task to optimize real business ideas and to revise a consisting project or create a new one. Depending on the task, special aspects have to be processed like a sales concept, target groups or business concepts and to give recommendations for action.
|
| Criteria for evaluation |
- cooperation in the project
- project report
- presentation of the project
|
| Methods |
- The processing takes place in a team,
- the students get feedback and coaching,
- they present their project (interim and end presentation)
- and create a project report with the required contents.
|
| Language |
German |
| Study material |
Kailer, N./ Weiß, G.: Gründungsmanagement kompakt, 4. aktualisierte und überarbeitete Version, Linde Verlag, Wien 2012.
Osterwalder, A./Pigneur, Y.: Business Model Generation. Ein Handbuch für Visionäre, Spielveränderer und Herausforderer, Campus Verlag, Frankfurt 2011.
|
| Changing subject? |
No |
| Further information |
Please note that this IK will be offered only once a year in the winter semester.
|
