Inhalt

[ 572BSTRGRUK15 ] KS Strategic Management: Introduction

Versionsauswahl
Es ist eine neuere Version 2018W dieser LV im Curriculum Bachelor's programme Business and Economics 2019W vorhanden.
(*) Unfortunately this information is not available in english.
Workload Education level Study areas Responsible person Hours per week Coordinating university
3 ECTS B2 - Bachelor's programme 2. year Business Administration Franz Strehl 2 hpw Johannes Kepler University Linz
Detailed information
Pre-requisites (*)KS Einführung in die Betriebswirtschaftslehre, KS Einführung in die Volkswirtschaftslehre, KS Kostenrechnung, KS Buchhaltung, KS Strategie und KS Marketing
Original study plan Bachelor's programme Business and Economics 2015W
Objectives
  • Knowledge on theories in Strategic Management
  • Introduction to Strategic Management
  • Perspectives and concepts in Strategic Management
  • Development of critical and analytical perspectives
  • Developing strategic and personal skills
  • Development of methodical skills
  • Expansion of social skills in a team environment
  • Knowledge transfer and practical experience
Subject
  • The ISM model
  • Strategic Management
    • The development of discipline
    • Base knowledge issues
    • Dimensions / levels
  • Perspectives in Strategic Management
    • Strategic perspectives (Images of Strategy)
    • Planning, positionierung, resources, configurations, stakeholders, system orientation
  • Strategic processes – overview
  • Strategic Change – base concepts
Criteria for evaluation
  • Term paper
  • Final examination

In order to pass, students must attain at least 60% of the total numbers of points available

Methods
  • Presentation
    • Introduction to individual topics by the course instructor
    • Film sequences and case study examples
  • Critical reflection and discussion
    • Reflection and discussion in plenum
    • Case studies and exercises
    • Group work
Language German
Study material Reader Strategisches Management, Last updated: October 2012
Changing subject? No
On-site course
Maximum number of participants 200
Assignment procedure Assignment according to priority