Inhalt

[ 572K2BVMECK15 ] KS Managerial Economics

Versionsauswahl
(*) Unfortunately this information is not available in english.
Workload Education level Study areas Responsible person Hours per week Coordinating university
3 ECTS B1 - Bachelor's programme 1. year Economics Franz Hackl 2 hpw Johannes Kepler University Linz
Detailed information
Pre-requisites (*)keine
Original study plan Bachelor's programme Business and Economics 2015W
Objectives Students will acquire the skills to deal with basic company management problems from an economic perspective as well as how to analyze decisions in tentative situations and develop strategic decisions.
Subject The course in Managerial Economics will provide a brief introduction into economic issues important for business students and applied economists. The main focus is to show how rigorous modeling can help students understand important phenomena in business enterprises. In this way, economic principles can assist in focusing and organizing ideas, explain real world behavior, and help to make well-informed decisions.

Topics: Knowledge of microeconomics applied to managerial behavior and companies; company pricing and product policies, elementary principles of game theory, corporate organization, auctions, types of markets, market entry, and decision-making in tentative situations.

Criteria for evaluation 2 exams and additional exercises (examples, discussion of case studies)
Methods Lecture and discussion
Language English
Study material Mansfield, Edwin et al: Managerial Economics, Norton, NY.
Changing subject? No
Further information This course will be held in English.
On-site course
Maximum number of participants 200
Assignment procedure Assignment according to priority