Inhalt

[ 572VKBWUGEK15 ] KS Introduction to Entrepreneurship and Organizational Development

Versionsauswahl
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Workload Education level Study areas Responsible person Hours per week Coordinating university
2 ECTS B2 - Bachelor's programme 2. year Business Administration Norbert Kailer 1 hpw Johannes Kepler University Linz
Detailed information
Pre-requisites (*)Fach Kernkompetenzen I aus Betriebswirtschaftslehre
Original study plan Bachelor's programme Business and Economics 2016W
Objectives The course aims to provide students with an understanding of theoretical concepts and field tasks pertaining to start-up organizations. Students will learn to critically reflect on individual measures in regards to start-up management processes. Moreover, students will be in a position to successfully develop individual steps needed to create and develop a business (business planning).
Subject The course focuses on problems associated with the creation and development of a business as well as the support of entrepreneurial behaviour within an existing businesses (intrapreneurship). Key topics include the integrated financial planning process, the development of a marketing plan, and the change management process during early phases of developing a start-up company.
Criteria for evaluation 1 Written examination 100%

Students must earn a minimum of 50% of total points available on the written exam.

Methods In order to attain the course objectives, the following will be implemented during the course: theoretical input, exercises, phases of critical reflection, and in-class discussions.
Language German
Study material The core reading material is: Volkmann, C.; Tokarski, K. and Grünhagen, M. (2010). Entrepreneurship in a European Perspective. Wiesbaden: Gabler.
Changing subject? No
Further information Additional information can be found on the department website: http://www.jku.at/iug
On-site course
Maximum number of participants 200
Assignment procedure Assignment according to priority