| Detailed information |
| Pre-requisites |
(*)Fach Kernkompetenzen I aus Betriebswirtschaftslehre
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| Original study plan |
Bachelor's programme Business and Economics 2016W |
| Objectives |
The course aims to provide students with an understanding of theoretical concepts and field tasks pertaining to start-up organizations. Students will learn to critically reflect on individual measures in regards to start-up management processes. Moreover, students will be in a position to successfully develop individual steps needed to create and develop a business (business planning).
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| Subject |
The course focuses on problems associated with the creation and development of a business as well as the support of entrepreneurial behaviour within an existing businesses (intrapreneurship). Key topics include the integrated financial planning process, the development of a marketing plan, and the change management process during early phases of developing a start-up company.
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| Criteria for evaluation |
1 Written examination 100%
Students must earn a minimum of 50% of total points available on the written exam.
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| Methods |
In order to attain the course objectives, the following will be implemented during the course: theoretical input, exercises, phases of critical reflection, and in-class discussions.
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| Language |
German |
| Study material |
The core reading material is: Volkmann, C.; Tokarski, K. and Grünhagen, M. (2010). Entrepreneurship in a European Perspective. Wiesbaden: Gabler.
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| Changing subject? |
No |
| Further information |
Additional information can be found on the department website: http://www.jku.at/iug
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| Earlier variants |
They also cover the requirements of the curriculum (from - to)
2BEUUK: KS Introduction to Entrepreneurship and Organizational Development (2009W-2015S)
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