Inhalt

[ 572BSTRVERU15 ] IK Strategic Management: Advanced Course

Versionsauswahl
Es ist eine neuere Version 2018W dieser LV im Curriculum Bachelor's programme Business and Economics 2019W vorhanden.
(*) Unfortunately this information is not available in english.
Workload Education level Study areas Responsible person Hours per week Coordinating university
3 ECTS B2 - Bachelor's programme 2. year Business Administration Franz Strehl 2 hpw Johannes Kepler University Linz
Detailed information
Pre-requisites (*)KS Einführung in die Betriebswirtschaftslehre, KS Einführung in die Volkswirtschaftslehre, KS Kostenrechnung, KS Buchhaltung, KS Strategie und KS Marketing
Original study plan Bachelor's programme Business and Economics 2015W
Objectives
  • Knowledge of Strategic Managmement Theory
    • Strategic Management: Introduction and In-Depth Look
    • Correlations in Strategic Management
  • Development of critical and analytical perspectives
  • Supporting strategic and personal skills
  • Developing method skills
  • Transfer and exercises: Strategy processes on an individual level, case studies, etc.
Subject
  • Strategic Management
    • Strategy and Strategy Lenses
    • Strategy Development
    • The „Exploring Corporate Strategy Model“
    • Strategy in Practice
  • Strategy in Action / Strategic Change
    • Managing strategic change: Structure, systems, resources and capabilities
    • The Change Kaleidoscope
  • International Strategy
  • Innovation and Entrepreneurship
    • Innovation Dilemmas and Innovation Diffusion
    • Innovators and Followers
  • Performance Measurement
    • Balanced Scorecard
  • Evaluating Strategies
Criteria for evaluation
  • Paper 1: max. 30 pts.
  • Paper 2: max. 30 pts.
  • Examination: max. 40 pts.

For a passing grade: at least 60% of the total number of points available

Methods
  • Presentation
    • Introduction to individual topics introduced by the course instructor
    • Case studies
  • Critical Reflection/Discussion
    • Reflection and Ddscussion in groups
    • Case studies, role play and exercises
    • Group work
  • Strategy Process on an individual level
Language German
Study material
  • Johnson G. / Whittington R. / Scholes K. : Exploring Strategy. Harlow. 2011.
  • Reader "Strategisches Management", Last update: October 2012.
Changing subject? No
On-site course
Maximum number of participants 40
Assignment procedure Assignment according to priority