[ 572KK1BSTRK15 ] KS Strategy

Es ist eine neuere Version 2018W dieser LV im Curriculum Master's programme Law and Business for Engineers 2021W vorhanden.
(*) Unfortunately this information is not available in english.
Workload Education level Study areas Responsible person Hours per week Coordinating university
2 ECTS B1 - Bachelor's programme 1. year Business Administration Franz Strehl 1 hpw Johannes Kepler University Linz
Detailed information
Pre-requisites (*)keine
Original study plan Bachelor's programme Business and Economics 2015W
  • Learning about and understanding basic strategic concepts
  • Supporting critical insight
  • Developing personal skills
  • Expanding social skills
  • Transfer and practical elements (case studies)
  • Strategy and Strategic Management
  • Strategic Analysis
    • Industry Analysis
    • Company Analysis
  • Strategy Formulation
    • Strategic Options
    • Strategic Choice
  • Strategy Implementation
    • Organizational Conditions
    • Strategy Implementation
    • Strategic Change
  • Evaluation
Criteria for evaluation Final examination (re-sit examination, if necessary): max. 60 points (15 pts per question)
30 pts. required for a passing grade
  • Lecture and interactive elements
  • case study examples and moderated role play games
  • film sequences / advertising spots
Language German
Study material Reisinger S., Gattringer R., Strehl F. (2013): Strategisches Management - Grundlagen für Studium und Praxis. Pearson Verlag.
Changing subject? No
On-site course
Maximum number of participants 100
Assignment procedure Assignment according to priority
This course is additionally offered in the following versions:
MuSSS O.C.    
MuSSS O.C. 2020SS1
Number obligatory dates     0    
MuSSS assistance     Astrid Horejs    
Number participants (min/max)     25 / 200    
Course fee     € 0,00    
Online materials and media     Powerpoint slides, case studies, films. The accompanying Moodle-course can be found on JKU Moodle.    
Book from onlineshop     Strategisches Management - Grundlagen für Studium und Praxis (2017 - Reisinger/Gattringer/Strehl - Pearson Verlag), available at the price of € 20,60 at ÖH-Shop, available from course assignment    
Wed01.04.202012:00 - 13:30HS 10Klausur
Wed22.04.202012:00 - 13:30HS 10 Nachklausur