Inhalt

[ 480MABAMAMV12 ] VL Management and Marketing

Versionsauswahl
Workload Education level Study areas Responsible person Hours per week Coordinating university
3 ECTS M1 - Master's programme 1. year Business Administration Erna Szabo 2 hpw Johannes Kepler University Linz
Detailed information
Original study plan Master's programme Management in Polymer Technologies (MPT) 2015W
Objectives The lecture offers an introduction to general principles of management and marketing. It is supposed to be done in parallel with the intensive course which intensifies several topics and allows to acquire more detailed as well as applied knowledge of some topics.

By attending this lecture students should

  • get to know about the behavior of individuals in organizations, their collaboration and their interaction,
  • learn about the structure, strategy and culture of organizations,
  • become familiar with the management of people, in terms of behavioral aspects as well as organizational and more formal ones (human resource management),
  • acquire basic knowledge about concepts and principles of modern marketing, in particular social media marketing,
  • be able to apply the knowledge you have acquired to practice by using it in advanced questions, case studies, linking it to critical incidents and newspaper articles and by linking it to personal situations and your own jobs.
Subject
  • Motivation
  • Power and Influence
  • Organizational Structure and Culture
  • Strategy
  • Trust
  • Communication
  • Diversity
  • Management in Practice
  • Marketing Strategies
  • Marketing Policies and Tools
Criteria for evaluation Exam
Methods Lecture
Language English
Study material 1) Course Books:
• Mullins, Laurie J. (2011) Essentials of Organizational Behavior (3rd ed.). Essex: Prentice Hall.
• Mooradian, T.A., Matzler, K. & Ring, L.J. (2014) Strategic Marketing. New Jersey: Pearson.
The books are available at the main library or can be borrowed at the department for being copied.

2) Script:
The script covers all course slides as well as some additional readings (book chapters, articles).

3) Additional Literature:
• Deci, E.L. (1971) Effects of externally mediated rewards on intrinsic motivation. Journal of Personality and Social Psychology, Vol. 18, No. 1, 105-115
• Kotler, P. (2010) Future Model for Marketing 3.0
• Popitz H. (1968) Prozesse der Machtbildung (in Recht und Staat in Geschichte und Gegenwart)
Changing subject? No
Further information The lecture is designed for technicians acquiring the basics of management and marketing. It is closely linked to the intensive course "Management & Marketing" and should therefore be attended in parellel.
Corresponding lecture WKMPGKSMAMA: KS Management and Marketing (3 ECTS)
On-site course
Maximum number of participants -
Assignment procedure Assignment according to priority
MuSSS
This course is additionally offered in the following versions:
 
MuSSS O.C.    
MuSSS O.C.
Number obligatory dates     0 0 0 1 1 1 1 1 1    
MuSSS assistance     Verena Bodenhofer Verena Bodenhofer Verena Bodenhofer Verena Bodenhofer Verena Bodenhofer Verena Bodenhofer Verena Bodenhofer Verena Bodenhofer Verena Bodenhofer Verena Bodenhofer Verena Bodenhofer N N    
Number participants (min/max)     - / 999 - / 999 - / 999 - / 999 0 / 999 0 / 999 0 / 999 0 / 999 0 / 999 0 / 999 0 / 999 0 / 999    
Course fee     € 0,00 € 0,00 € 0,00 € 0,00 € 0,00    
Online materials and media     Course Outline (*)Vertonte Folien und Skript - NEU ab SS15!!! (*)Vertonte Folien und Skript - NEU ab SS15!!!    
Script on the onlineshop     An Introduction to Management & Marketing for Technicians (slides and supplementary reading - WS13/14), available at the price of € 12,00 at ÖH-Shop, available from 16 Sep 2013 Introduction to Management and Marketing for Technicians - Basics in Behavioral Management and Strategic Marketing (slides and supplementary reading - SS 14), available at the price of € 12,00 at ÖH-Shop, available from 03 Mar 2014 Introduction to Management and Marketing for Technicians - Basics in Behavioral Management and Strategic Marketing (SS14), available at the price of € 12,00 at the Copy Center (Room HG004/A), available from 24 Sep 2014 Management and Marketing for Technicians - An Introduction to Management Theories and basic Marketing Concepts (SS15), available at the price of € 12,00 at the Copy Center (Room HG004/A), available from 02 Mar 2015 Management and Marketing for Technicians - An Introduction to Management Theories and basic Marketing Concepts (SS15), available at the price of € 12,00 at the Copy Center (Room HG004/A), available from course assignment Management and Marketing for Technicians - An Introduction to Management Theories and basic Marketing Concepts (SS16), available at the price of € 12,00 at the Copy Center (Room HG004/A), available from 22 Feb 2016 Management and Marketing for Technicians - An Introduction to Management Theories and basic Marketing Concepts (Februar 2016), available at the price of € 12,00 at the Copy Center (Room HG004/A), available from course assignment Management and Marketing for Technicians - An Introduction to Management Theories and basic Marketing Concepts (Februar 2017), available at the price of € 12,00 at the Copy Center (Room HG004/A), available from 13 Feb 2017            
Dates    
DayDateTimeRoomTopic
Tue28.01.201417:15 - 18:45HS 19
Tue25.02.201417:15 - 18:45HS 6
DayDateTimeRoomTopic
Tue24.06.201417:15 - 18:45HF 9901
Tue09.09.201417:15 - 18:45HF 9901
DayDateTimeRoomTopic
Tue27.01.201517:15 - 18:45HF 9901
Tue27.01.201517:15 - 18:45HS 5
Thu26.02.201515:30 - 17:00BA 9910
Thu26.02.201515:30 - 17:00HF 9901
DayDateTimeRoomTopic
Wed24.06.201517:15 - 18:45BA 9911
Tue08.09.201517:15 - 18:45BA 9911
DayDateTimeRoomTopic
Tue06.10.201515:30 - 17:00HS 4
Wed09.12.201517:15 - 18:45K 033C
Tue16.02.201617:15 - 18:45BA 9911
DayDateTimeRoomTopic
Tue08.03.201615:30 - 17:00HF 9901
Tue05.04.201617:15 - 18:45BA 9910
Tue21.06.201617:15 - 18:45BA 9910
Tue13.09.201615:30 - 17:00T 406/1
DayDateTimeRoomTopic
Tue04.10.201615:30 - 17:00K 033C
Tue24.01.201717:15 - 18:45HF 9901
Tue14.02.201715:30 - 17:00HF 9901
DayDateTimeRoomTopic
Fri10.03.201715:30 - 17:00MT 127
Fri23.06.201715:30 - 17:00MT 127Final Exam
Fri08.09.201715:30 - 17:00HF 9901
DayDateTimeRoomTopic
Fri06.10.201713:45 - 15:15MT 127
Tue23.01.201817:15 - 18:45HS 3
Tue13.02.201815:30 - 17:00HS 15
DayDateTimeRoomTopic
Tue13.03.201816:30 - 17:30MT127Vorbesprechung
Tue26.06.201817:15 - 18:45K 033CKlausur
Tue18.09.201815:30 - 17:00BA 9910Klausur
DayDateTimeRoomTopic
Mon08.10.201811:30 - 12:30ESH 1
Tue29.01.201915:30 - 17:00MZ 003BKlausur
Fri15.02.201915:30 - 17:00HF 9901
DayDateTimeRoomTopic
Fri15.03.201910:15 - 11:45BA 9911
Mon24.06.201917:15 - 18:45HS 3