Inhalt

[ 572MARKANGK15 ] KS Applied Marketing Research

Versionsauswahl
(*) Unfortunately this information is not available in english.
Workload Education level Study areas Responsible person Hours per week Coordinating university
3 ECTS B2 - Bachelor's programme 2. year Business Administration Thomas Werani 2 hpw Johannes Kepler University Linz
Detailed information
Pre-requisites (*)KS Einführung in die Betriebswirtschaftslehre, KS Einführung in die Volkswirtschaftslehre, KS Kostenrechnung, KS Buchhaltung, KS Marketing UND KS Kaufverhalten
Original study plan Bachelor's programme Business and Economics 2015W
Objectives Students will learn established methods in market research and will be able to apply them in real-world situations.
Subject Basic concepts of market research; market research processes; types of research design; information retrieval: field research (survey, observation), secondary research, panel research, qualitative market research, experiments, drafting survey questionnaires; measuring and scaling; selection procedures; types of errors in the process of market research; information control and data processing; basic and selected statistical procedures; closer look at international market research; communication with the client(s).
Criteria for evaluation Examination (60%), interactive components: Creating a questionnaire (40%)
Methods Lecture; discussion; independent development of a questionnaire
Language German
Study material Reader: „Angewandte Marketingforschung“ (=Applied Market Research)
Changing subject? No
Further information Transparencies "Applied Market Research" will be made available to students.
On-site course
Maximum number of participants 200
Assignment procedure Assignment according to priority