Inhalt

[ 572VKBWKAUK15 ] KS Buying Behavior

Versionsauswahl
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Workload Education level Study areas Responsible person Hours per week Coordinating university
2 ECTS B2 - Bachelor's programme 2. year Business Administration Bernad Batinic 1 hpw Johannes Kepler University Linz
Detailed information
Pre-requisites (*)KS Einf├╝hrung in die Betriebswirtschaftslehre UND KS Marketing
Original study plan Bachelor's programme Business and Economics 2015W
Objectives The course aims to give students a psychological perspective on human behavior in the context of advertising and consumption, and to increase their knowledge about how psychological concepts and theories are applied to the field of consumer behavior. Emphasis is placed on putting theoretical knowledge to practice (learning transfer).
Subject Psychological concepts and theories in the field of consumer behavior, e.g., perception and attention, subliminal advertising, learning theories, decision processes, involvement, affective and motivational processes, attitudes and persuasion, consumer satisfaction
Criteria for evaluation Completion of assignments and exam
Methods Lectures, interactive elements (e.g., discussions, practical exercises), independent reading
Language German
Study material To be announced in class
Changing subject? No
On-site course
Maximum number of participants 200
Assignment procedure Assignment according to priority