Es ist eine neuere Version 2022W dieses Fachs/Moduls im Curriculum Master's programme Business Informatics 2023W vorhanden.
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Workload
Mode of examination
Education level
Study areas
Responsible person
Coordinating university
6 ECTS
Course examination
M1 - Master's programme 1. year
Business Informatics
Stefan Koch
Johannes Kepler University Linz
Detailed information
Pre-requisites
(*)keine
Original study plan
Master's programme Business Informatics 2017W
Objectives
Students are able to manage organizations in the software industry. This includes business model and strategy development, and the design and marketing of respective products and services.
Subject
Principles of network economy including network effects and price discrimination; structure and value chain in the software industry; software business models; platforms and ecosystems; standards and conncectivity; innovation management in the software industry; pricing, marketing and sales of software products and services.
