Es ist eine neuere Version 2018W dieser LV im Curriculum Bachelor's programme Business and Economics 2021W vorhanden.
(*) Unfortunately this information is not available in english.
Workload
Education level
Study areas
Responsible person
Hours per week
Coordinating university
2 ECTS
B1 - Bachelor's programme 1. year
Business Administration
Franz Strehl
1 hpw
Johannes Kepler University Linz
Detailed information
Pre-requisites
(*)keine
Original study plan
Bachelor's programme Business and Economics 2015W
Objectives
Learning about and understanding basic strategic concepts
Supporting critical insight
Developing personal skills
Expanding social skills
Transfer and practical elements (case studies)
Subject
Strategy and Strategic Management
Strategic Analysis
Industry Analysis
Company Analysis
Strategy Formulation
Strategic Options
Strategic Choice
Strategy Implementation
Organizational Conditions
Strategy Implementation
Strategic Change
Evaluation
Criteria for evaluation
Final examination (re-sit examination, if necessary): max. 60 points (15 pts per question) 30 pts. required for a passing grade
Methods
Lecture and interactive elements
case study examples and moderated role play games
film sequences / advertising spots
Language
German
Study material
Reisinger S., Gattringer R., Strehl F. (2013): Strategisches Management - Grundlagen für Studium und Praxis. Pearson Verlag.
Changing subject?
No
Earlier variants
They also cover the requirements of the curriculum (from - to) 1BSTRATK: KS Strategy (2009W-2015S)
On-site course
Maximum number of participants
100
Assignment procedure
Assignment according to priority
MuSSS O.C. 2020SS1
←
←
Number obligatory dates
0
MuSSS assistance
Astrid Horejs
Number participants (min/max)
25 /
200
Course fee
€ 0,00
Online materials and media
Powerpoint slides, case studies, films. The accompanying Moodle-course can be found on JKU Moodle.
Book from onlineshop
Strategisches Management - Grundlagen für Studium und Praxis (2017 - Reisinger/Gattringer/Strehl - Pearson Verlag), available at the price of € 20,60 at ÖH-Shop, available from course assignment