Inhalt

[ 367IMBDPEDK14 ] KS Positioning and Entry Mode Decisions

Versionsauswahl
Workload Ausbildungslevel Studienfachbereich VerantwortlicheR Semesterstunden Anbietende Uni
3 ECTS W_AS1 - Weiterbildung AS 1. Jahr Betriebswirtschaftslehre Univ.-Prof. Dr. Wolfgang H. Güttel 0 SSt Johannes Kepler Universität Linz
Detailinformationen
Anmeldevoraussetzungen Keine
Quellcurriculum Universitätslehrgang Aufbaustudium Management MBA 2017W
Ziele By the end of the course the participants will be able to evaluate potential market-entry modes based on the intended local positioning, the spread of resources and the timing of market entry. They will have applied their acquired knowledge to the international market development case of the company they are working for. Participants will also have enhanced their analytical and presentation skills.
Lehrinhalte Building on the assessment of the most attractive market(s), on the global core strategy of the firm and on the relative competitive position in the selected market(s) this course first discusses the process of local market positioning. Then, based on intended positioning, intended international spread of resources and timing the course focuses on how to assess potential market-entry modes in a lean and logically sound process.
Beurteilungskriterien
Lehrinhalte wechselnd? Nein
Präsenzlehrveranstaltung
Teilungsziffer -
Zuteilungsverfahren Zuteilung nach Vorrangzahl