[ 572KK1BSTRK15 ] KS Strategy

Es ist eine neuere Version 2018W dieser LV im Curriculum Bachelor's programme Business and Economics 2021W vorhanden.
(*) Unfortunately this information is not available in english.
Workload Education level Study areas Responsible person Hours per week Coordinating university
2 ECTS B1 - Bachelor's programme 1. year Business Administration Franz Strehl 1 hpw Johannes Kepler University Linz
Detailed information
Pre-requisites (*)keine
Original study plan Bachelor's programme Business and Economics 2015W
  • Learning about and understanding basic strategic concepts
  • Supporting critical insight
  • Developing personal skills
  • Expanding social skills
  • Transfer and practical elements (case studies)
  • Strategy and Strategic Management
  • Strategic Analysis
    • Industry Analysis
    • Company Analysis
  • Strategy Formulation
    • Strategic Options
    • Strategic Choice
  • Strategy Implementation
    • Organizational Conditions
    • Strategy Implementation
    • Strategic Change
  • Evaluation
Criteria for evaluation Final examination (re-sit examination, if necessary): max. 60 points (15 pts per question)
30 pts. required for a passing grade
  • Lecture and interactive elements
  • case study examples and moderated role play games
  • film sequences / advertising spots
Language German
Study material Reisinger S., Gattringer R., Strehl F. (2013): Strategisches Management - Grundlagen für Studium und Praxis. Pearson Verlag.
Changing subject? No
Earlier variants They also cover the requirements of the curriculum (from - to)
1BSTRATK: KS Strategy (2009W-2015S)
On-site course
Maximum number of participants 100
Assignment procedure Assignment according to priority