[ 575WBECOMP10 ] Module Online Marketplace

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Workload Mode of examination Education level Study areas Responsible person Coordinating university
6 ECTS Course examination M1 - Master's programme 1. year Economics Franz Hackl Johannes Kepler University Linz
Detailed information
Original study plan Master's programme Web Sciences 2013W
Objectives Students understand the functioning of online marketplaces and can apply simple economic principles in the design of these online marketplaces. Online marketplaces include the classic e-commerce (B2C and B2B), auction platforms, but also automated e-commerce exchanges ( "many to many electronic exchanges") with the associated web-based automatization technologies ("smart bidding agents", "price search engines", "sniping tools"," digital cash"). Students know the relevant economic characteristics of information and communication technology markets for the strategic decision making process in the context of online marketplaces.
Subject The course deals with peculiarities of (web- based) IT markets. These are economic network externalities, the incentive to build up lock-in, aspects of standardization and wars of standards, as well as different strategies in the application of price discrimination policies. Moreover different economic aspects in the exploitation of patents and copyrights are discussed.

In addition, the course focuses on the functioning and the welfare implications of e-commerce, auction platforms and automated e-commerce markets in the B2C and B2B area. In this context the effects of automatization technologies like smart bidding agents, price comparison sites and sniping tools are also considered. Determinants of optimal strategic firm behavior in these areas are discussed.

Subordinated subjects, modules and lectures