Study guide of JKU Linz
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KUSSS
Auwea NG
Positionsanzeige
LIMAK Global Executive MBA
»
(*)
Wahlfächer
»
International Strategy and Market Development
»
Doing Business in Russia
Inhalt
KS
Communication, Marketing and Intercultural Affairs in Russia
Versionsauswahl
Version
2016W
(*)
Unfortunately this information is not available in english.
Workload
Education level
Study areas
Responsible person
Hours per week
Coordinating university
2 ECTS
M1 - Master's programme 1. year
Business Administration
Univ.-Prof. Dr. Wolfgang H. Güttel
0 hpw
Johannes Kepler University Linz
Detailed information
Pre-requisites
(*)
keine
Original study plan
Initial study programme LIMAK Global Executive MBA 2016W
Objectives
(*)
Students…
understand the differences in the marketing strategies, communication, culture and needs in the Russian market.
Subject
(*)
The structure of society its values, institutions, myths, and behavioural pattern in modern Russia
Key elements of successful marketing in Russia
Criteria for evaluation
Changing subject?
No
On-site course
Maximum number of participants
-
Assignment procedure
Assignment according to priority
