| Detailed information |
| Pre-requisites |
(*)Modul Marketing ODER IK Angewandte Marketingforschung UND SE Integration Marketing Theorie und Praxis UND KS Marketingplanung und –kontrolle
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| Original study plan |
Master's programme General Management 2016W |
| Objectives |
Students will focus intently on the details of B2B Marketing. Didactic methods of learning include group work and presentations by students.
By working on projects for cooperation partners and analyzing selected case studies in depth, student will learn more about selected and current issues in B2B Marketing.
Students will understand conditions under which marketing decisions are made at companies and will be in a position to methodically and conceptually develop sound methods of resolution.
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| Subject |
The course focuses on implementation relevant aspects of B2B Marketing. Students will complete projects for cooperation partners or analyze and discuss case studies.
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| Criteria for evaluation |
First Partial Performance /Term Paper (30%/70%)
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| Methods |
Group work; presentations; completing a term paper
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| Language |
German |
| Study material |
Specific topics will be determined
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| Changing subject? |
No |
| Further information |
none
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| Earlier variants |
They also cover the requirements of the curriculum (from - to)
2MARKPR: SE Seminar Applied B2B-Marketing (2001W-2016S)
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