Inhalt

[ 973SMCPB2BS16 ] SE Seminar Applied B2B-Marketing

Versionsauswahl
(*) Unfortunately this information is not available in english.
Workload Education level Study areas Responsible person Hours per week Coordinating university
4 ECTS M1 - Master's programme 1. year Business Administration Thomas Werani 2 hpw Johannes Kepler University Linz
Detailed information
Pre-requisites (*)Modul Marketing ODER IK Angewandte Marketingforschung UND SE Integration Marketing Theorie und Praxis UND KS Marketingplanung und –kontrolle
Original study plan Master's programme General Management 2016W
Objectives Students will focus intently on the details of B2B Marketing. Didactic methods of learning include group work and presentations by students.

By working on projects for cooperation partners and analyzing selected case studies in depth, student will learn more about selected and current issues in B2B Marketing.

Students will understand conditions under which marketing decisions are made at companies and will be in a position to methodically and conceptually develop sound methods of resolution.

Subject The course focuses on implementation relevant aspects of B2B Marketing. Students will complete projects for cooperation partners or analyze and discuss case studies.
Criteria for evaluation First Partial Performance /Term Paper (30%/70%)
Methods Group work; presentations; completing a term paper
Language German
Study material Specific topics will be determined
Changing subject? No
Further information none
On-site course
Maximum number of participants 25
Assignment procedure Assignment according to priority