| Detailinformationen |
| Anmeldevoraussetzungen |
Modul Marketing UND Modul Organization
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| Quellcurriculum |
Masterstudium General Management 2014W |
| Ziele |
(*)Both in practice and in research the real understanding of a socioeconomic phenomenon requires that we immerse ourselves into a situation and grasp the meanings of what is going on also from the voice, appearance and artifacts used by the actors whose behaviors we want to understand. With such a qualitative understanding we will also be in a better position to analyze and understand quantitative data regarding the same field of inquiry. The problem with such a qualitative understanding is, that we, as human beings, tend to be overconfident about our ability to intuitively understand what is going on, while we are subject to well-known cognitive biases. This course is aimed at helping students to deal objectively with qualitative data in order to better understand what is going on in the empirical fields they are investigating for different reasons (consultancy, research, or management).
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| Lehrinhalte |
(*)Course Content:
- Techniques and practices of how to conduct qualitative research
- Collect and analyze qualitative data
- Discuss the logic behind qualitative research studies
- Discuss about the logic of grounded theory
- Practically simulate interview situations
- Get to know methods of collecting and analyzing visual data
- Applying these techniques (either qualitative interviews or visual methods) in a research project
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| Beurteilungskriterien |
(*)Rules and Grading:
- Active participation
- You are allowed to skip only one session (you are required to email me in advance if you skip one session; participation at final presentations cannot be skipped)
- Hand in all assignments in time
- Research project (including quality of analysis, final report - 40 %)
- Presentation of research project (10 %)
- Exam (30 %)
- Active participation in class (20 %)
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| Lehrmethoden |
(*)Teaching Methods:
- Short lectures
- Discussions
- Students’ presentations
- Autonomous research and reading of academic literature
- Application of qualitative research methods in a research projects
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| Abhaltungssprache |
Englisch |
| Lehrinhalte wechselnd? |
Nein |
