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| Detailinformationen |
| Anmeldevoraussetzungen |
keine (die Zulassung zum Studium vorausgesetzt)
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| Quellcurriculum |
Masterstudium General Management 2016S |
| Ziele |
- Based on theories, methods and instruments of Strategic Management students look into concepts of developing strategic advantages. Resource based view, market based view, and stakeholder orientation are fundamental elements.
- Students are able to understand the theoretical concepts and are competent to critically analyze and interpret them. Furthermore, they are competent to question complex interdependencies of the elements of Strategic Management.
- Students develop the capability to reflect the application of concepts in practice.
- Students’ personal and interpersonal competencies are being advanced.
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| Lehrinhalte |
Environmental Scanning
- External Analysis: Natural Environment, Societal Environment, Task Environment: Industry and Markets
- Internal Analysis: Structure, Culture, Resources, Competencies, Capabilities, Core Competencies
Strategy Formulation
- Mission
- Objectives
- Strategies
- Policies
Strategy Implementation
- Programs
- Budgets
- Procedures
Evaluation and Control
- Monitoring Performance
- Measuring Performance
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| Beurteilungskriterien |
Written exam
Case Studies
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| Lehrmethoden |
The course is based on the one hand on input from the faculty, on the other hand on plenary and small group discussions. Specific themes are illustrated by mini cases or short videos.
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| Abhaltungssprache |
Englisch |
| Literatur |
- Wheelen, Thomas L. / Hunger, David J. / Hoffman, Alan N. / Bamford, Charles E. (2015): Concepts in Strategic Management and Business Policy, 14th edition
- Selected articles from scientific journals
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| Lehrinhalte wechselnd? |
Nein |
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