Es ist eine neuere Version 2022W dieses Fachs/Moduls im Curriculum Master's programme Business Informatics 2024W vorhanden.
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Workload
Mode of examination
Education level
Study areas
Responsible person
Coordinating university
12 / 18 ECTS
Accumulative subject examination
M1 - Master's programme 1. year
Business Administration
Gerhard Wührer
Johannes Kepler University Linz
Detailed information
Original study plan
Master's programme Business Informatics 2013W
Objectives
Students acquire in-depth knowledge in marketing, building on the basics of business sciences, that enable them to develop and deploy information systems in the field of marketing and Customer Relationship Management together with business economists.
The students are able to apply fundamental concepts of marketing in the national and international context. They are able to clarify problems, to use instruments meeting the information needs of marketing decisions, to develop alternative solutions at the strategic and instrumental levels, and to evaluate their implementation. The decision-relevant knowledge allows them to evaluate the success of the implemented marketing decisions.
Subject
(*)Grundlagen des Marketings und Anwendungen in der Praxis, Grundlagen des internationalen Marketing, konzeptionellen wie auch umsetzungsrelevante Aspekte des Business-to-Business-Marketing.
