Inhalt

[ 572KK1BMARK15 ] KS Marketing - An Introduction

Versionsauswahl
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Workload Education level Study areas Responsible person Hours per week Coordinating university
2 ECTS B1 - Bachelor's programme 1. year Business Administration Gerhard Wührer 1 hpw Johannes Kepler University Linz
Detailed information
Pre-requisites (*)keine
Original study plan Bachelor's programme Business and Economics 2015W
Objectives The course explores base knowledge marketing concepts as a modern business concept. After successful completion of the course, students should be in a position to understand essential developments and concepts of marketing. Students can build on this base knowledge and will be in a position to comprehend correlations in marketing-management concepts, understand (behavioral) led principles, and apply forward thinking solutions in real-world marketing situations. This follows under certain behavioral assumptions and non-influenceable factors to be explored in detail by marketers.
Subject Development and concept of marketing, development of marketing concepts, characteristics of modern marketing and marketing management, institutional features of marketing managements, agendas and procedures of market research, STP marketing, market segmentation, selecting target groups, strategic handling of the markets, planning market strategies aimed at buyers and competition, objectives and decisions in product, decision and pricing policies, goal and decisions made regarding communication and distribution policies, special features of e-Marketing.
Criteria for evaluation Examination and re-sit examination
Methods Lecture
Language German
Study material Reader, PP slides, Meffert, H., Marketing, most recent edition; Kotler/Bliemel, Marketing-Management, most recent edition
Changing subject? No
On-site course
Maximum number of participants 100
Assignment procedure Assignment according to priority
MuSSS
This course is additionally offered in the following versions:
 
MuSSS O.C.    
MuSSS O.C.
Number obligatory dates     0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0    
MuSSS assistance     Astrid Horejs-Kainrath Astrid Horejs-Kainrath Astrid Horejs-Kainrath Astrid Horejs-Kainrath Astrid Horejs-Kainrath Astrid Horejs-Kainrath Astrid Horejs-Kainrath Astrid Horejs-Kainrath Astrid Horejs-Kainrath Astrid Horejs-Kainrath Astrid Horejs-Kainrath Astrid Horejs-Kainrath Astrid Horejs-Kainrath Astrid Horejs-Kainrath Astrid Horejs-Kainrath Astrid Horejs-Kainrath Astrid Horejs Astrid Horejs Astrid Horejs Astrid Horejs    
Number participants (min/max)     25 / 300 25 / 100 25 / 100 25 / 100 25 / 100 25 / 100 25 / 300 25 / 100 25 / 100 25 / 100 25 / 100 25 / 100 25 / 100 25 / 100 25 / 100 25 / 100 25 / 100 25 / 100 25 / 100 25 / 100    
Course fee     € 0,00 € 0,00 € 0,00 € 0,00 € 0,00 € 0,00 € 0,00 € 0,00 € 0,00 € 0,00 € 0,00 € 0,00 € 0,00 € 0,00 € 0,00 € 0,00 € 0,00 € 0,00 € 0,00 € 0,00    
Online materials and media     Powerpoint slides with audio commentary. The accompanying Moodle-course can be found on JKU Moodle. Powerpoint slides with audio commentary. The accompanying Moodle-course can be found on JKU Moodle. Powerpoint slides with audio commentary. The accompanying Moodle-course can be found on JKU Moodle. Powerpoint slides with audio commentary. The accompanying Moodle-course can be found on JKU Moodle. Powerpoint slides with audio commentary. The accompanying Moodle-course can be found on JKU Moodle. Powerpoint slides with audio commentary. The accompanying Moodle-course can be found on JKU Moodle. Powerpoint slides with audio commentary. The accompanying Moodle-course can be found on JKU Moodle. Powerpoint slides with audio commentary. The accompanying Moodle-course can be found on JKU Moodle. Powerpoint slides with audio commentary. The accompanying Moodle-course can be found on JKU Moodle. Powerpoint slides with audio commentary. The accompanying Moodle-course can be found on JKU Moodle. Powerpoint slides with audio commentary. The accompanying Moodle-course can be found on JKU Moodle. Powerpoint slides with audio commentary. The accompanying Moodle-course can be found on JKU Moodle. Powerpoint slides with audio commentary. The accompanying Moodle-course can be found on JKU Moodle. Powerpoint slides with audio commentary. The accompanying Moodle-course can be found on JKU Moodle. Powerpoint slides with audio commentary. The accompanying Moodle-course can be found on JKU Moodle. Powerpoint slides with audio commentary. The accompanying Moodle-course can be found on JKU Moodle. Powerpoint slides with audio commentary. The accompanying Moodle-course can be found on JKU Moodle. Powerpoint slides with audio commentary. The accompanying Moodle-course can be found on JKU Moodle. Powerpoint slides with audio commentary. The accompanying Moodle-course can be found on JKU Moodle. Powerpoint slides with audio commentary. The accompanying Moodle-course can be found on JKU Moodle.    
Script on the onlineshop     Marketing (Februar 2014), available at the price of € 9,50 at the Copy Center (Room HG004/A), available from course assignment Marketing (Februar 2014), available at the price of € 9,50 at the Copy Center (Room HG004/A), available from course assignment Marketing (Februar 2014), available at the price of € 9,50 at the Copy Center (Room HG004/A), available from course assignment Marketing (Februar 2014), available at the price of € 9,50 at the Copy Center (Room HG004/A), available from course assignment Marketing (Februar 2014), available at the price of € 9,50 at the Copy Center (Room HG004/A), available from course assignment Marketing (Februar 2014), available at the price of € 9,50 at the Copy Center (Room HG004/A), available from course assignment Marketing (Februar 2014), available at the price of € 9,50 at the Copy Center (Room HG004/A), available from course assignment Marketing (Februar 2014), available at the price of € 9,50 at the Copy Center (Room HG004/A), available from course assignment Marketing (Februar 2014), available at the price of € 10,20 at the Copy Center (Room HG004/A), available from course assignment Marketing (Februar 2014), available at the price of € 10,20 at the Copy Center (Room HG004/A), available from course assignment Marketing (Februar 2014), available at the price of € 10,20 at the Copy Center (Room HG004/A), available from course assignment Marketing (Februar 2014), available at the price of € 10,20 at the Copy Center (Room HG004/A), available from course assignment Marketing (Februar 2014), available at the price of € 10,20 at the Copy Center (Room HG004/A), available from course assignment Marketing (Februar 2014), available at the price of € 10,20 at the Copy Center (Room HG004/A), available from course assignment Marketing (Februar 2014), available at the price of € 10,20 at the Copy Center (Room HG004/A), available from course assignment Marketing (Februar 2014), available at the price of € 10,20 at the Copy Center (Room HG004/A), available from course assignment Marketing (Februar 2014), available at the price of € 10,20 at the Copy Center (Room HG004/A), available from course assignment Marketing (Februar 2014), available at the price of € 10,20 at the Copy Center (Room HG004/A), available from course assignment Marketing (Februar 2014), available at the price of € 10,20 at the Copy Center (Room HG004/A), available from 17 Feb 2020 Marketing (Februar 2014), available at the price of € 10,20 at the Copy Center (Room HG004/A), available from course assignment    
Dates    
DayDateTimeRoomTopic
Fri13.11.201500:00 - 00:00Hauptklausur
Fri11.12.201500:00 - 00:00Nachklausur
DayDateTimeRoomTopic
Fri11.12.201500:00 - 00:00Hauptklausur
Fri29.01.201600:00 - 00:00Nachklausur
DayDateTimeRoomTopic
Fri15.04.201616:15 - 19:30Raab 9901Klausur
Wed01.06.201617:30 - 19:30Raab 9901Nachklausur
DayDateTimeRoomTopic
Wed01.06.201617:30 - 19:30Raab 9901Klausur
Fri24.06.201618:45 - 19:30Raab 9901Nachklausur
DayDateTimeRoomTopic
Fri11.11.201616:15 - 19:30Raab-HeimKlausur
Thu15.12.201617:30 - 19:30Raab-HeimNachklausur
DayDateTimeRoomTopic
Thu15.12.201617:30 - 19:30Raab-HeimKlausur
Fri27.01.201718:45 - 19:30Raab-HeimNachklausur
DayDateTimeRoomTopic
Thu06.04.201716:15 - 19:30Raab HeimKlausur
Thu01.06.201717:30 - 19:30Raab HeimNach-Klausur
DayDateTimeRoomTopic
Thu01.06.201717:30 - 19:30Raab HeimKlausur
Thu22.06.201718:45 - 19:30Raab HeimNachklausur
DayDateTimeRoomTopic
Thu09.11.201716:15 - 19:30Raab HeimKlausur
Wed13.12.201717:30 - 19:30Raab HeimNachklausur
DayDateTimeRoomTopic
Wed13.12.201717:30 - 19:30Raab HeimKlausur
Thu18.01.201818:45 - 19:30Raab HeimNachklausur
DayDateTimeRoomTopic
Tue10.04.201816:15 - 19:30Raab HeimKlausur
Tue29.05.201817:30 - 19:30Raab HeimNachklausur
DayDateTimeRoomTopic
Tue29.05.201817:30 - 19:30Raab HeimKlausur
Wed20.06.201818:45 - 19:30Raab HeimNachklausur
DayDateTimeRoomTopic
Thu08.11.201815:00 - 19:30Raab HeimHauptklausur
Thu13.12.201817:30 - 19:30Raab HeimNachklausur
DayDateTimeRoomTopic
Thu13.12.201817:30 - 19:30Raab HeimHauptklausur
Thu17.01.201918:45 - 19:30Raab HeimNachklausur
DayDateTimeRoomTopic
Thu11.04.201916:15 - 19:30Raab HeimHauptklausur
Wed29.05.201917:30 - 19:30Raab HeimNachklausur
DayDateTimeRoomTopic
Wed29.05.201918:45 - 19:30Raab HeimHauptklausur
Wed19.06.201918:45 - 19:30Raab HeimNachklausur
DayDateTimeRoomTopic
Thu07.11.201915:00 - 19:30RaabheimHauptklausur
Wed11.12.201917:30 - 19:30RaabheimNachklausur
DayDateTimeRoomTopic
Wed11.12.201917:30 - 19:30RaabheimHauptklausur
Thu16.01.202018:45 - 19:30RaabheimNachklausur
DayDateTimeRoomTopic
Fri24.04.202016:15 - 19:30RaabheimHauptklausur
Wed20.05.202016:15 - 19:30RaabheimNachklausur
DayDateTimeRoomTopic
Wed20.05.202016:15 - 19:30RaabheimHauptklausur
Wed17.06.202017:30 - 19:30RaabheimNachklausur