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[ 480MABAMAMV12 ] VL Management and Marketing
Versionsauswahl
Es ist eine neuere Version 2021W dieser LV im Curriculum Master's programme Sociology 2023W vorhanden.
(*) Unfortunately this information is not available in english.
Workload Education level Study areas Responsible person Hours per week Coordinating university
3 ECTS M1 - Master's programme 1. year Business Administration Iris Fischlmayr 2 hpw Johannes Kepler University Linz
Detailed information
Original study plan Master's programme Management in Polymer Technologies (MPT) 2013W
Objectives Introducing students to the general principles of management and marketing Finding theoretical basis in observed behavior and experiences in participants´ jobs Applying theoretical knowledge to practice
Subject
  • Motivation
  • Power and Influence
  • Organizational Structure and Culture
  • Strategy
  • Trust
  • Communication
  • Diversity
  • Management in Practice
  • Marketing Strategies
  • Marketing Policies and Tools
Criteria for evaluation Exam
Methods Lecture
Language English
Study material • Mullins, Laurie J. (2011 – new edition!) Essentials of Organizational Behavior (3rd ed.). Essex: Prentice Hall.

• Mooradian, T.A., Matzler, K. & Ring, L.J. (2012) Strategic Marketing. New Jersey: Pearson.

• Deci (1971): Effects of externally mediated rewards on intrinsic motivation. Journal of Personality and Social Psychology. 18(1), pp. 101-115.

• Jarvenpaa (1998): Is anybody out there? Antecedents of trust in global virtual teams. Journal of Management Information System. 14 (4), pp. 29-64.

• Popitz (1992): Phänomene der Macht, 2. Aufl., Tübingen: Mohr. pp. 5-28.

Changing subject? No
Further information The lecture is designed for technicians acquiring the basics of management and marketing.
Corresponding lecture (*)WKMPGKSMAMA: KS Management and Marketing (3 ECTS)
On-site course
Maximum number of participants -
Assignment procedure Assignment according to priority
MuSSS
This course is additionally offered in the following versions:
 
MuSSS O.C.    
MuSSS O.C.
Number obligatory dates     0 0 0 1 1 1 1 1 1 1 1    
MuSSS assistance     Verena Bodenhofer Verena Bodenhofer Verena Bodenhofer Verena Bodenhofer Verena Bodenhofer Verena Bodenhofer Verena Bodenhofer Verena Bodenhofer Verena Bodenhofer Verena Bodenhofer Verena Bodenhofer N N N N N N    
Number participants (min/max)     - / 999 - / 999 - / 999 - / 999 0 / 999 0 / 999 0 / 999 0 / 999 0 / 999 0 / 999 0 / 999 0 / 999 0 / 999 0 / 999    
Course fee     € 0,00 € 0,00 € 0,00 € 0,00 € 0,00 € 0,00 € 0,00    
Online materials and media     Course Outline (*)Vertonte Folien und Skript - NEU ab SS15!!! (*)Vertonte Folien und Skript - NEU ab SS15!!!    
Script on the onlineshop     An Introduction to Management & Marketing for Technicians (slides and supplementary reading - WS13/14), available at the price of € 12,00 at ÖH-Shop, available from 16 Sep 2013 Introduction to Management and Marketing for Technicians - Basics in Behavioral Management and Strategic Marketing (slides and supplementary reading - SS 14), available at the price of € 12,00 at ÖH-Shop, available from 03 Mar 2014 Introduction to Management and Marketing for Technicians - Basics in Behavioral Management and Strategic Marketing (SS14), available at the price of € 12,00 at the Copy Center (Room HG004/A), available from 24 Sep 2014 Management and Marketing for Technicians - An Introduction to Management Theories and basic Marketing Concepts (SS15), available at the price of € 12,00 at the Copy Center (Room HG004/A), available from 02 Mar 2015 Management and Marketing for Technicians - An Introduction to Management Theories and basic Marketing Concepts (SS15), available at the price of € 12,00 at the Copy Center (Room HG004/A), available from course assignment Management and Marketing for Technicians - An Introduction to Management Theories and basic Marketing Concepts (SS16), available at the price of € 12,00 at the Copy Center (Room HG004/A), available from 22 Feb 2016 Management and Marketing for Technicians - An Introduction to Management Theories and basic Marketing Concepts (Februar 2016), available at the price of € 12,00 at the Copy Center (Room HG004/A), available from course assignment Management and Marketing for Technicians - An Introduction to Management Theories and basic Marketing Concepts (Februar 2017), available at the price of € 12,00 at the Copy Center (Room HG004/A), available from 13 Feb 2017                
Dates    
DayDateTimeRoomTopic
Tue28.01.201417:15 - 18:45HS 19
Tue25.02.201417:15 - 18:45HS 6
DayDateTimeRoomTopic
Tue24.06.201417:15 - 18:45HF 9901
Tue09.09.201417:15 - 18:45HF 9901
DayDateTimeRoomTopic
Tue27.01.201517:15 - 18:45HF 9901
Tue27.01.201517:15 - 18:45HS 5
Thu26.02.201515:30 - 17:00BA 9910
Thu26.02.201515:30 - 17:00HF 9901
DayDateTimeRoomTopic
Wed24.06.201517:15 - 18:45BA 9911
Tue08.09.201517:15 - 18:45BA 9911
DayDateTimeRoomTopic
Tue06.10.201515:30 - 17:00HS 4
Wed09.12.201517:15 - 18:45K 033C
Tue16.02.201617:15 - 18:45BA 9911
DayDateTimeRoomTopic
Tue08.03.201615:30 - 17:00HF 9901
Tue05.04.201617:15 - 18:45BA 9910
Tue21.06.201617:15 - 18:45BA 9910
Tue13.09.201615:30 - 17:00T 406/1
DayDateTimeRoomTopic
Tue04.10.201615:30 - 17:00K 033C
Tue24.01.201717:15 - 18:45HF 9901
Tue14.02.201715:30 - 17:00HF 9901
DayDateTimeRoomTopic
Fri10.03.201715:30 - 17:00MT 127
Fri23.06.201715:30 - 17:00MT 127Final Exam
Fri08.09.201715:30 - 17:00HF 9901
DayDateTimeRoomTopic
Fri06.10.201713:45 - 15:15MT 127
Tue23.01.201817:15 - 18:45HS 3
Tue13.02.201815:30 - 17:00HS 15
DayDateTimeRoomTopic
Tue13.03.201816:30 - 17:30MT127Vorbesprechung
Tue26.06.201817:15 - 18:45K 033CKlausur
Tue18.09.201815:30 - 17:00BA 9910Klausur
DayDateTimeRoomTopic
Mon08.10.201811:30 - 12:30ESH 1
Tue29.01.201915:30 - 17:00MZ 003BKlausur
Fri15.02.201915:30 - 17:00HF 9901
DayDateTimeRoomTopic
Fri15.03.201910:15 - 11:45BA 9911
Mon24.06.201917:15 - 18:45HS 3
Tue01.10.201915:30 - 17:00HF 9901
DayDateTimeRoomTopic
Wed12.10.202217:00 - 18:00online ZoomIntroduction - Q&A's
Wed30.11.202217:00 - 18:00onlineExam - Moodle/Zoom
Wed11.01.202317:00 - 18:00onlineRemake Exam Moodle/Zoom
Tue17.01.202318:00 - 21:00LIT OICStudent Plastics Challenge
DayDateTimeRoomTopic
Wed08.03.202317:00 - 18:00ONLINEIntroduction
Wed03.05.202317:00 - 18:00Exam
Wed24.05.202317:00 - 18:00Remake Exam