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[ 480MABAMAMV12 ] VL Management and Marketing
Versionsauswahl
Es ist eine neuere Version 2021W dieser LV im Curriculum Master's programme Sociology 2023W vorhanden.
(*) Unfortunately this information is not available in english.
Workload Education level Study areas Responsible person Hours per week Coordinating university
3 ECTS M1 - Master's programme 1. year Business Administration Iris Fischlmayr 2 hpw Johannes Kepler University Linz
Detailed information
Original study plan Master's programme Management in Polymer Technologies (MPT) 2013W
Objectives Introducing students to the general principles of management and marketing Finding theoretical basis in observed behavior and experiences in participants´ jobs Applying theoretical knowledge to practice
Subject
  • Motivation
  • Power and Influence
  • Organizational Structure and Culture
  • Strategy
  • Trust
  • Communication
  • Diversity
  • Management in Practice
  • Marketing Strategies
  • Marketing Policies and Tools
Criteria for evaluation Exam
Methods Lecture
Language English
Study material • Mullins, Laurie J. (2011 – new edition!) Essentials of Organizational Behavior (3rd ed.). Essex: Prentice Hall.

• Mooradian, T.A., Matzler, K. & Ring, L.J. (2012) Strategic Marketing. New Jersey: Pearson.

• Deci (1971): Effects of externally mediated rewards on intrinsic motivation. Journal of Personality and Social Psychology. 18(1), pp. 101-115.

• Jarvenpaa (1998): Is anybody out there? Antecedents of trust in global virtual teams. Journal of Management Information System. 14 (4), pp. 29-64.

• Popitz (1992): Phänomene der Macht, 2. Aufl., Tübingen: Mohr. pp. 5-28.

Changing subject? No
Further information The lecture is designed for technicians acquiring the basics of management and marketing.
Corresponding lecture (*)WKMPGKSMAMA: KS Management and Marketing (3 ECTS)
On-site course
Maximum number of participants -
Assignment procedure Assignment according to priority
MuSSS
This course is additionally offered in the following versions:
 
MuSSS O.C.