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[ WKMPGIKMAMA ] IK (*)Management and Marketing
Versionsauswahl
Es ist eine neuere Version 2015W dieser LV im Curriculum Masterstudium Soziologie 2023W vorhanden.
(*) Leider ist diese Information in Deutsch nicht verfügbar.
Workload Ausbildungslevel Studienfachbereich VerantwortlicheR Semesterstunden Anbietende Uni
3 ECTS M1 - Master 1. Jahr Betriebswirtschaftslehre Iris Fischlmayr 2 SSt Johannes Kepler Universität Linz
Detailinformationen
Quellcurriculum Masterstudium Management in Polymer Technologies (MPT) 2013W
Ziele (*)Intensify particular topics in Management and Marketing Application of theoretical aspects into practice and self-experience via role plays, case studies and simulations. Deepen the knowledge gained in the lecture "Management & Marketing"
Lehrinhalte (*)
  • Groups and Teams
  • Leadership
  • Cooperation and Conflict
  • Current Issues in Marketing
  • Marketing Decisions in Practice
Beurteilungskriterien (*)
  • Short Tests
  • Team Project
  • Case Studies
  • Marketing Workshop and Presentation
Lehrmethoden (*)
  • Classroom and Group Discussions
  • Team Project
  • Case Studies
  • Simulations and Role Plays
  • Workshop and Group Presentation
Abhaltungssprache Englisch
Literatur (*)Brandenburger, A.M & Nalebuff, B.J. (1995): The Right Game: Use Game Theory to shape Strategy. Harvard Business Review. July-August 1995, pp. 57-71.

Brett, J.; Behfar, K.; Kern, M.C. (2006): Managing multicultural teams. Harvard Business Review, November 2006.

French, T.; La Berge, L.; Magill, P. (2011): We’re all Marketers Now. McKinsey Quarterly. July 2011.

Mullins, L.J. (2011): Essentials of Organizational Behavior (3rd ed.). Essex: Prentice Hall. Chapter 6 (Groups) & Chapter 7 (Leadership).

Mooradian, T.A. et al. (2012): Strategic Marketing. New Jersey: Prentice Hall.Notes 21, 26, 27

Kent, T.W. (2005): Leading and Managing: It Takes Two to Tango. Management Decision. 43(7/8), pp. 1010-1017.

Weiss, J.; Hughes, J. (2009): Want collaboration? Accept – and actively manage – conflict. Harvard Business Review, March 2005, pp. 93-101.

Lehrinhalte wechselnd? Nein
Sonstige Informationen (*)The course is designed for technicians who acquire basics in behavioral issues of management.
Präsenzlehrveranstaltung
Teilungsziffer 30
Zuteilungsverfahren Zuteilung nach Vorrangzahl