| Detailed information |
| Pre-requisites |
(*)keine (die Zulassung zum Studium vorausgesetzt)
|
| Original study plan |
Master's programme Joint Master Digital Business Management 2014W |
| Objectives |
- Analysis of and understanding content and correlation in strategic management
- Particularly company internal and external analyses
- Resource based views
- Market based views
- Development of critical and analytical views
- Understanding, assessing and applying academic results in strategic management
- Expanding on social skills through team work
- Transfer and practical relevance: case studies, video presentations
|
| Subject |
- Strategic Management – correlatiions in ISM models
- Corporate (Social) Responsibility
- Environmental and branch analysis
- Competencies, core skills
- Strategies on various business levels
- Strategic implementation and controlling
- International aspects in the field of Strategic Management
- Strategy and Organizational Behavior
|
| Criteria for evaluation |
50 % case studies incl. in-class discussions
50 % examination
60% required to pass
|
| Methods |
Input by the course instructor and discussions in plenum and small groups
|
| Language |
German |
| Study material |
- Wheelen, T.L.; Hunger, D.J.: „Concepts in Strategic Management and Business Policy“, Pearson, 12th Edition, 2010.
- Ausgewählte Zusatzliteratur "Strategisches Management"
|
| Changing subject? |
No |
