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| Detailed information |
| Original study plan |
Master's programme Joint Master Digital Business Management 2014W |
| Objectives |
Students will acquire the following skills:
- learning how to correctly allocate situational methods, tools and techniques of analysis and creativity, and
- practical application of the above, and
- learning how to dynamically further develop the task and application related method spectrum
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| Subject |
The course focuses on the following:
- Analysis: acquiring and implementing analysis methods such as qualitative and quantitative empirical surveys, conducting literature search/reviews and analyzing case studies, business reports and well as conducting ABC and SWOT analysis, etc.,
- Creativity: acquiring and implementing creative techniques such as brainstorming, mind mapping, synectics, morphological methods, etc.
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| Criteria for evaluation |
Course related examination | Method Application, Case Studies, Project, Tests
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| Methods |
- Theory specific hands-on instruction: Theory input and student practice phase
- E-Learning support
- Group work
- Research activities
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| Language |
German |
| Study material |
- Bortz, J./Döring, N.: Forschungsmethoden und Evaluation für Human- und Sozialwissenschaftler. Springer 2006
- Backhaus, K.: Multivariate Analysemethoden: Eine anwendungsorientierte Einführung. Springer 2006*
- Backerra, H./Malorny, C./Schwarz, W.: Kreativitätstechniken: kreative Prozesse anstoßen, Innovationen fördern, die K7. Hanser Verlag, 2007
- Csikszentmihalyi, M./ Klostermann, M.: Kreativität: wie Sie das Unmögliche schaffen und Ihre Grenzen überwinden. Klett-Kotta, 2007
- Dasgupta, S.: Creativity in invention and design computational and cognitive explorations of technological originalit. Cambridge University Press, 2008
- Management Information Systems Quarterly. AIS Electronic Library
- Journal of Strategic Information Systems. Elsevier
- Journal of International Management. Elsevier
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| Changing subject? |
No |
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