| Detailed information |
| Pre-requisites |
(*)keine
|
| Original study plan |
Bachelor's programme Business and Economics 2013W |
| Objectives |
- Learning about and understanding basic strategic concepts
- Supporting critical insight
- Developing personal skills
- Expanding social skills
- Transfer and practical elements (case studies)
|
| Subject |
- Strategy and Strategic Management
- Strategic Analysis
- Industry Analysis
- Company Analysis
- Strategy Formulation
- Strategic Options
- Strategic Choice
- Strategy Implementation
- Organizational Conditions
- Strategy Implementation
- Strategic Change
- Evaluation
|
| Criteria for evaluation |
Final examination (re-sit examination, if necessary): max. 60 points (15 pts per question)
30 pts. required for a passing grade
|
| Methods |
- Lecture and interactive elements
- case study examples and moderated role play games
- film sequences / advertising spots
|
| Language |
German |
| Study material |
Reisinger S., Gattringer R., Strehl F. (2013): Strategisches Management - Grundlagen für Studium und Praxis. Pearson Verlag.
|
| Changing subject? |
No |
