| Detailed information |
| Pre-requisites |
(*)siehe Studienfach Strategisches Management
|
| Original study plan |
Bachelor's programme Business and Economics 2012W |
| Objectives |
- Knowledge of Strategic Managmement Theory
- Strategic Management: Introduction and In-Depth Look
- Correlations in Strategic Management
- Development of critical and analytical perspectives
- Supporting strategic and personal skills
- Developing method skills
- Transfer and exercises: Strategy processes on an individual level, case studies, etc.
|
| Subject |
- Strategic Management
- Strategy and Strategy Lenses
- Strategy Development
- The „Exploring Corporate Strategy Model“
- Strategy in Practice
- Strategy in Action / Strategic Change
- Managing strategic change: Structure, systems, resources and capabilities
- The Change Kaleidoscope
- International Strategy
- Innovation and Entrepreneurship
- Innovation Dilemmas and Innovation Diffusion
- Innovators and Followers
- Performance Measurement
- Evaluating Strategies
|
| Criteria for evaluation |
- Paper 1: max. 30 pts.
- Paper 2: max. 30 pts.
- Examination: max. 40 pts.
For a passing grade: at least 60% of the total number of points available
|
| Methods |
- Presentation
- Introduction to individual topics introduced by the course instructor
- Case studies
- Critical Reflection/Discussion
- Reflection and Ddscussion in groups
- Case studies, role play and exercises
- Group work
- Strategy Process on an individual level
|
| Language |
German |
| Study material |
- Johnson G. / Whittington R. / Scholes K. : Exploring Strategy. Harlow. 2011.
- Reader "Strategisches Management", Last update: October 2012.
|
| Changing subject? |
No |
