| (*)A maximum of 100 points can be achieved in the seminar. To pass the seminar students have to acquire at least 50 percent of the total points in each of the four following assessment categories:
1. Seminar paper (group effort)
The written paper is worth a maximum of 50 points, with 25 points necessary for a passing grade.
Assessment of the conceptual part of the seminar paper: To what degree is there a sound literature review that reflects the state of the research in the respective topic?
Assessment of the problem solution part of the seminar paper: To what degree is there a feasible solution for the partner companies building on the paper’s conceptual part?
2. Final presentation (group effort)
The final presentation is worth a maximum of 20 points, with 10 points necessary for a passing grade.
To what degree is there a consistent, well-argued and practice-oriented presentation of the problem solution?
3. Documentation of the seminar (group effort)
The documentation of the seminar is worth a maximum of 5 points, with 2,5 points necessary for a passing grade.
To what degree is there a critical reflection on how the project was done over the semester?
During the semester each group has to document the seminar from its point of view on the basis of short video sequences. Each group defines what is considered to be relevant or interesting. At the end of the semester, each group has to develop a story board and produce a video. Based on the produced videos, the partner companies and the Institute for Retailing, Sales and Marketing will decide how they can use the material for communication purposes.
Students will work in groups for the duration of the seminar and group effort, therefore, will be the main assessment pillar. However, individual contribution to the group effort will be assessed at the end of the seminar through a peer review. The lecturers will match the evaluation of a student group (peer review) with their evaluation of the group´s performance which might lead to an individual assessment of the seminar paper, the final presentation, and the documentation of the seminar.
4. Individual student performance
During the seminar there are a number of briefings, coaching sessions, presentations, and report discussions. All group members are expected to play an active role at all appointments. The individual student performance during the seminar is worth a maximum of 25 points, with 12,5 points necessary for a passing grade.
To what degree do students have adequate presentation skills? To what degree do they actively participate in appointments?
Grading Scheme
| Sehr gut (1) | Very good (1) | 100 - 89 points |
| Gut (2) | Good (2) | 88 - 76 points |
| Befriedigend (3) | Satisfactory (3) | 75 - 63 points |
| Genügend (4) | Pass (4) | 62 - 50 points |
| Nicht genügend (5) | Fail (5) | < 50 points |
Synchronization of learning outcomes and assessments:
- LO1: Seminar paper (group effort)
- LO2: Seminar paper (group effort)
- LO3: Seminar paper (group effort)
- LO4: Seminar paper (group effort)
- LO5: Individual student performance
- LO6: Individual student performance + documentation of the seminar (group effort)
- LO7: Seminar paper (group effort)
- LO8: Seminar paper (group effort) + final presentation (group effort)
- LO9: Individual student performance + final presentation (group effort)
|
