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| Detailed information |
| Original study plan |
Bachelor's programme Business Administration 2026W |
| Learning Outcomes |
Competences |
Learning Outcomes
- LO1: Students are able to analyze strategic issues from different perspectives, select suitable perspectives for strategy work, apply adequate strategy tools on a case-specific basis and critically reflect on the results.
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| Skills |
Knowledge |
Learning Outcomes
- LO2: Students can select suitable strategic management perspectives for case-related strategy work and critically examine their advantages and disadvantages.
- LO3: Students are able to select and use suitable market and company analyses in a well-founded manner in order to develop strategic options, evaluate them critically, select suitable strategies and plan their implementation.
- LO4: Students are able to use strategy tools along the entire strategy process and critically evaluate their requirements, advantages and disadvantages in practical application.
- LO5: Students can argue for and against strategic decisions with reference to the literature.
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Learning Outcomes
- LO6: Students understand the specifics of central perspectives of strategic management, their concepts, methods, possible applications and challenges.
- LO7: Students know the basic perspectives, models and methods of strategic management along the entire strategy process.
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| Criteria for evaluation |
- Research paper on specific topics, including graphic representation and preparation of content in class
- Written exam on the underlying content of the course
Minimum requirement: 50 % of the total points
Feedback:
Constructive feedback on the case studies discussed in the course and in writing on each individual examination performance.
- LO1-LO5: Written exam, research paper
- LO6-LO7: Research paper, including graphic representation and preparation of content in class
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| Methods |
Various methods are used in the interactive teaching format to achieve the teaching and learning objectives:
- Teacher-centered information input, supported by slides and literature
- Self-directed learning with the help of specified literature and materials
- Impulse(s) from external experts on selected topics
- Application of methods and models using real case studies in groups
- Plenary discussions and interactive group exercises
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| Language |
German |
| Study material |
Exam literature
- Reisinger, Gattringer and Strehl (current edition): Strategisches Management. Grundlagen für Studium und Praxis. Pearson Studium.
- Whittington R., Regnér P., Angwin D., Johnson G., Scholes K. (aktuelle Auflage): Exploring Strategy. Pearson.
Current supplementary and in-depth literature
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| Changing subject? |
No |
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