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| Detailed information |
| Pre-requisites |
(*)9 ECTS aus den Lehrveranstaltungen:
KS Einführung in Marketing,
KS Einführung in Strategie & Internationales Management,
KS Einführung in Organisation,
KS Einführung in Veränderungs- und Innovationsmanagement.
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| Original study plan |
Bachelor's programme Business Administration 2026W |
| Learning Outcomes |
Competences |
Learning Outcomes
- LO1: Students can apply the acquired basic knowledge in an interdisciplinary manner: analyze and evaluate business models, understand relationships within companies, generate new ideas for innovating business models and argue for them with reference to the literature.
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| Skills |
Knowledge |
Learning Outcomes
- LO2: Students can critically evaluate the effectiveness of different forms of management and identify potential for improvement.
- LO3: Students can use business model analysis models to analyze existing companies or business areas.
- LO4: Students are able to develop new business models and creatively develop existing models.
- LO5: Students are able to make well-founded decisions and explain them with reference to the literature.
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Learning Outcomes
- LO6: Students expand and combine the concepts, models and methods from the introductory courses to individual business functions such as strategy, marketing, organization and innovation.
- LO7: Students know models and methods for business model analysis and business model innovation as well as their organizational anchoring and implementation.
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| Criteria for evaluation |
- Exam (individual work)
- Seminar paper including preparation of content in Class (group work)
- Presentations (group work)
Minimum requirement: 50% of the total points and 50% of the exam points
Feedback:
Constructive feedback both within the course and on each individual written individual and group performance.
- LO1: Seminar papers and presentations
- LO2: Exam and seminar papers
- LO3-LO4: Seminar papers
- LO5: Seminar papers and presentations
- LO6-LO7: exam
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| Methods |
Different methods are used in the flipped classroom format to achieve the teaching and learning objectives:
- Self-directed learning with the help of given literature and materials
- Impulses from experts on selected topics
- Interactive exercises in face-to-face and online format including reflection and feedback
- Processing of business models from practice in small teams
(Analysis including report with reference to the literature)
- Innovation of business models from practice in small teams
(Development including report, presentation and video)
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| Language |
German |
| Study material |
Basic literature from introductory courses
Examination literature on business models and business model innovation
- Gassmann, Oliver; Frankenberger, Karolin; Csik, Michaela (aktuelle Auflage): Geschäftsmodelle entwickeln. 55 innovative Konzepte mit dem St. Galler Business Model Navigator.
- Gassmann, Oliver; Sutter, Philipp (Hg.) (aktuelle Auflage): Digitale Transformation gestalten. Geschäftsmodelle, Erfolgsfaktoren, Checklisten.
- Osterwalder, Alexander; Pigneur, Yves; Clark, Tim (aktuelle Auflage): Business model generation.
A handbook for visionaries, game changers, and challengers.
Current supplementary and in-depth literature
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| Changing subject? |
Yes |
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