Studienhandbuch | KS Marketing & Management

Inhalt

Workload	Education level	Study areas	Responsible person	Hours per week	Coordinating university
4 ECTS	^()W_ULG1 - ^()Weiterbildung ULG 1. Jahr	Business Administration		2 hpw	Johannes Kepler University Linz

Detailed information

Original study plan

Post graduate programme Insurance Management 2025W

Learning Outcomes

Competences
Building on their knowledge of the basics of business administration, students will be able to understand the special features of marketing, leadership and personnel management in insurance companies and will be able to discuss them with experts in the companies. The challenges of sustainability requirements in the strategic orientation of insurance companies are understood and can be categorized.

Skills	Knowledge
Knowledge of the special features of marketing, leadership and personnel management in insurance companies Possibility of discussing specific issues in these areas with the insurance company's experts Classification of the issues and challenges of sustainability requirements in the strategic orientation of insurance companies.	Students are familiar with the issues of marketing, personnel management and leadership from the perspective of insurance companies, taking sustainability requirements into account.

Criteria for evaluation

Positive completion of a written exam

Methods

Lecture of the course content and exercise with examples

Language

German

Study material

Script

Changing subject?

On-site course
Maximum number of participants	-
Assignment procedure	Direct assignment